The first of it's kind, The Quest Jacket is a deeply intricate immersive puzzle experience built into a jacket. Designed for Mat Pat’s brand Game Theory and his eager audience of over 20 million game enthusiasts, this product is constructed with a narrative experience at the forefront. From marketing implementation, to user experience requiring community interaction, down to the complexity of the technical design of the product itself, this piece was intentionally constructed to spark conversation and push the limits of IP led merchandise. 

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Role: Creative Director, Puzzle Designer, Graphic Designer, Brand Strategy