Theorist Corp.: Enigma Files

An episodic tabletop puzzle experience, Enigma Files has the player taking the role of a Theorist Corp. rookie agent solving a supernatural story accompanied by thematic props and shady government agency documentation. Players would receive a quarterly case file via mail and each box is overflowing with creepy pasta brain teasers, merchandise, and a digital companion that truly immerses the player in a world within a world. 

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The goal was to activate Mat Pat's audience audience of over 20 million to rally together on forums like Discord and Reddit in order solve complex puzzles contained in each box, while piecing together a much larger puzzle over a longer period of time, sustaining community conversation over conspiracies, theories, and other ARG elements.  

I nearly went insane designing this.

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Role: Creative Director, Puzzle Designer, Graphic Designer, Brand Strategy